12/27/2023 0 Comments Twitter explore collegesAnd one of the biggest recruitment tools TSU had on its side this year? Getting to claim a major celebrity as one of its own. Scrolling through the university’s tweets, it’s clear that TSU aims to show off the achievements of its students and staff in an effort to showcase why prospective students should consider attending. One of the country’s largest historically Black colleges and universities (HBCUs), TSU outperformed its fellow educational institutions on Twitter this year thanks to a couple of star-studded posts. Texas Southern University: Making room for reactive contentĬoming in at the top of our list is Texas Southern University (TSU). Now that we have a benchmark rate to compare, let’s dive into a few examples from some of the top colleges to identify what they’re doing to generate engagement rates above the rest. Median Posting Frequency for Higher Education Institutions: 8.8 times per weekĮngaging Examples from the Top Universities on Twitter.Median Engagement Rate for Higher Education Institutions: 0.096%.When it comes to posting frequency, schools tweeted about 8.8 times per week, a little more than once per day. Engagement rate for colleges and universities on TwitterĪccording to our 2022 Higher Education Social Media Benchmark Report, the median engagement rate for universities on Twitter is 0.096%. Let’s look at strategies from some of the top performers. Here are the top 10 colleges and universities on Twitter in 2022: And this year’s top performers on Twitter are no less impressive. We’re always impressed by higher education institutions on social media as they often outperform many industries across all platforms. Top 10 Colleges and Universities on Twitter If you’re looking to refresh your university’s Twitter strategy for the new school year, take note of what the top colleges and universities are doing to stand out and drive engagement on the platform. The top colleges and universities on Twitter have proven that a variety of content types, consistent branding, and plenty of school pride are just a few elements that go into a strong Twitter presence. And given that nearly half of all tweets come from users aged 16-24, it makes sense why schools should continue to make Twitter a top priority in their social strategy in 2022. But current and prospective students will always be the main audience. Higher education institutions have the lofty task of sharing relevant content with many target audiences through social media, from alumni and parents to employees and donors. Whether to share campus updates, announce football game highlights, or recruit future students, Twitter continues to be a go-to platform for colleges and universities to reach their target audiences.
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